What Do You Mean.. A Professional Online Profile?

Imagine yourself as a recruiter. You have received hundreds of document-based resumes. A video like this comes your way.

(Video Source: Mark Leruste, Youtube)

Would you shortlist Mark Leruste?

I would.

Reason being this short yet communicative video entertained and convinced me of his creativity and wit. Leruste’s clever display of his Facebook, Twitter and blog links in his video feeds social recruiters quick information, proving transparency towards his potential employers. This is especially instrumental, considering that 93% of recruiters use social media to support the recruiting effort. (Jobvite, 2014)

To me, Mark Lecruste has successfully created a professional online profile, attracting many employers through an interesting online representation. (Peter, 2013)

Gone are the days with traditional recruitment practices. Recruitment strategies today include ‘basic marketing concepts to understand and segment the talent landscape’. (Marven, 2014) Having an online professional profile for employment sake is increasingly popular today. Dan Schawbel (2011) believes that your web presence could ‘replace your resume’ in the near future.

The key to creating an authentic online professional profile is threefold.

  1. Authenticity

Uphold integrity and professionalism by providing a true representation of yourself stating facts. Falsification of your credentials or experiences should not be condoned! Remember that background checks are easily done.

  1. Branding

Have a look at this self-branding example by Adam Pacitti.

c-shared-wwwmiccom-media-88713-adam-pacitti-2

(Picture Source: Adam Pacitti’s Twitter)

His stunt prompted recruiters into looking at his website, landing him many job openings.

You spend hours sketching the perfect resume, but how long does a recruiter truly consider it? Nik Nyman says ‘ten seconds’. Use infographics, crafts, videos and other creative ideas to sell your strengths. Stand out amongst the crowd, but be careful not to oversell.

To market yourself better, try using appropriate keywords in your websites. Search Engine Optimization (SEO) will greatly aid you in directing worldwide recruiters to your profile. (Hall, 2011) This is an excellent opportunity, as recruiters on the Applicant Tracking Software will find your profile easily if you use the right keywords aligned to their employment needs.

  1. Network and Get Connected

How Social Recruiters Hire

(Picture Source: JobVite, 2014)

Integrating your LinkedIn, Facebook and Twitter into your online profile reveals a great deal about yourself. It reveals your connectivity and the way you previously showcase employers’ brands. (JobVite, 2014) Keep in mind that being transparent is not being discriminative or offensive, as seen in the consequences of Justine Sacco’s situation.

Social recruiting forms a challenge in terms of relevance to recruiters. Your social media accounts divulge more than you alone, but also your affiliations. Certain interests groups you join or certain profiles you are linked to may or may not impress potential employers. Recruiters want employees who fit in their company culture, so remember to tailor your profile to the jobs you want.

Start building up your professional digital profile today!

(440 Words)

References:

Dan Schawbel. (21 Feb 2011). 5 Reasons Why Your Online Presence Will Replace Your Resume In 10 Years. Forbes. Retrieved on 5 November 2015, from http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-your-online-presence-will-replace-your-resume-in-10-years/

Hall, G. (21 November 2011). 4 Tips for Optimizing Your Resume with Social Media. Mashable Asia. Retrieved on 5 November 2015, from http://mashable.com/2011/11/20/social-media-resume-tips/#Pgq_zbrc0Sqp

Jobvite. (2014). Social Recruiting Survey 2014. Jobvite. Retrievd on 5 November 2015, from https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf

Marven, T. (10 Oct 2014). Are traditional recruitment practices holding your organization back? OnRec: The Online Recruitment Resource. Retrieved on 5 November 2015, from http://www.onrec.com/news/news-archive/are-traditional-recruitment-practices-holding-your-organisation-back

Peter, M. (2 August 2013). A Dream Job Would Be or make that Is Nice, By Mark Leruste. Creative-Resume. Retrieved on 5 November 2015, from http://www.creative-resume.net/2013/08/02/a-dream-job-would-be-or-make-that-is-nice-by-mark-leruste/

Simple Sells. (2013). Case Study: Lessons from ‘Employ Adam’. Tumblr. Retrieved on 5 November 2015, from http://simplesells.tumblr.com/post/39581510026/employadam

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20 thoughts on “What Do You Mean.. A Professional Online Profile?

  1. Hi Crystal,
    Interesting video you got there! I should probably consider doing a video as my resume in the future when I need to apply for a job! (P/S: Just kidding, I suck at doing videos)

    I’m glad to see that we actually share the same point of upholding integrity and professionalism of our online professional profiles. I believe that is one very important thing that every employer looks out for!

    As you mentioned about branding ourselves to sell our strengths, do you feel that using social recruiting as a tool for employers will lead to the online users only showing what they think is attractive to employers? I guess not many people will probably put up their weaknesses, so do you think this will affect the effectiveness an online professional profile have on recruitment?

    I look forward to your valuable opinions!
    Cheers!

    Like

    1. Hi Jun Ning, thanks for your comment. If you do create a video, let me know! 🙂

      I feel that social recruiting will let users control what they are putting up on their profiles, thus yes (to your question), it may be biased and negatively affect the predictive validity of the candidate. But if you compare it to traditional recruiting (meaning the pen-and-paper CV), I believe we are also allowed to put whatever we want on it.

      But I believe the tradeoff is that there will be a greater value in the social recruiting to employers, because we are allowed to find out more, in terms of the candidates’ interactivity, network and activities.

      Hope my take on this is helpful to you!
      Best Regards.

      Like

  2. Hi Crystal,

    Interesting article you’ve got there! It’s good to see those creative and innovative examples of recruitment strategies. I specifically love the idea of a Mark Leruste’s video CV and would definitely consider doing one, especially since now Youtube have gained quite a stand for its popularity. On the other hand, I am afraid that some might think such a video CV, containing entertainment, might pull off as being informal or worst, unprofessional. I would definitely like potential employers out there to take my CV seriously and not just simply to capture their attention. After all, my goal is to get the job

    We all know that being professional means the mundane, and adding jokes and some entertainment deem to be unprofessional. But I believe that different business look for different qualities individual holds. Thus resulting the degree of professional or unprofessional to differ across the wide industry.

    As follow, would you lean on my side agreeing that professionalism is not fixed but varies?
    (163 words)

    Like

    1. Hi Siew Woon. Thanks for your comment!

      You brought up a good point. Not all industries welcome entertainment. Thankfully for Mark Leruste though, he is hoping to get a job in the creative industry. Thus I think his creative video CV was valued in the type of job he desired.

      Yes, therefore, I do agree with you that the idea of professionalism is not fixed, it varies from job to job. 🙂

      Liked by 1 person

  3. Hey Crystal,

    I really liked the way you structured your post and the way you gave examples that showed clearly how social media profiling is useful in employment today.

    I especially liked how you connected the YouTube video of Mark trying to market himself to land him a job opening. What I learnt most is that instead of using the traditional such as a typical resume, online professional profile ones are equally if not more effective in this digital age. This is evident as evidence is also shown that more recruiters are starting to recruit online. This would then give people who have digital profiles the competitive edge of getting noticed by potential employers.

    Therefore I personally feel that this post has effectively showed a different point of view in terms of the medium of having a professional social profile. Instead of using LinkedIn, other social medias can be kept into consideration; especially if it’s integrated.

    (156 Words)

    Like

    1. Thank you Rachel for your kind comments! 🙂

      Yes, integration of the social media profiles is important. How silly are we to think that, if an online recruiter can find us on LinkedIn, he/she isn’t gonna look at our Facebook/Twitter/Instagram accounts as well?

      Well I hope we will all successfully craft our professional online profile by the end of the module!

      Liked by 1 person

  4. Hi Crystal, thank you so much for sharing such a communicative video. Although it’s only a two minute video, it clearly depicts insights of Mark Leruste,even I wish to short list him. I thought that I knew about all the methods in creating a professional online profile. They include LinkedIn, Facebook, Twitter and even blogs. However, I was amazed to see how we can market ourselves interestingly through Youtube.

    Mark Leruste was not only being engaging but he ended the video professional by repeating the achievements, job experiences and of course he promoted himself well with his confidence and passion he had through the way he conveyed his message. Even I was touched by his efforts and authenticity of achievements.

    An insightful video really leads me to think of the different ways we can market and sell ourselves to employers. Thank you for enlightening me in understanding that professionalism can be fun and communicative like Mark Leruste.

    Like

    1. Hello Calanthea!

      I am on the same page as you, admiring the Video CV of Mark Leruste 🙂
      He was so innovative in his representation that he really proved to be of the creative industry!

      Thank you for your comment, and I hope this serves as an inspiration for your online profile coming up! 🙂

      Like

  5. Hi Crystal!

    Thank you for sharing such a great post on how to have a professional online profile!

    However, I’ve found some minor contradictions.

    “Recruiters want employees who fit in their company culture, so remember to tailor your profile to the jobs you want.”

    In my opinion, I feel that when someone start tailoring and editing their profile just to suit the company culture, it may come across as a form of a dishonest act. Let me create a scenario… Many applicants might be tempted to lie about their work experiences just to get the job. In this aspect, the dishonesty factor in this way will be increased. Applicants would then provide a non-authentic profile about themselves thus, the contradiction.

    Still, I really love the usage of the video you’ve used in your post. It really showed me how creative a candidate can be while showcasing their CV via video! Short and concise informations in a video.

    Thank you for sharing! “Sharing is caring” – Edward Ting

    Cheers,
    Yixin 😉

    Liked by 1 person

    1. Hey Yixin! Appreciate your comment on this topic. 🙂

      I may have previously overlooked on the issue of tailoring my profile to suit the jobs that I want. I realise how it may hinge on our authenticity after all, especially after reading Renu’s blog.

      Tailoring the profile can make one seem relevant to his potential employer, but if it is the case of blatant dishonesty, it will look very badly on the newly-hired employee.

      Liked by 1 person

  6. Hi Crystal,

    The introductory video of Mark Leruste was amusing but indeed a creative resume does allow an individual to stand out among the thousands of applicants. It is certainly a good strategy to think from the perspective of Human Resources personnel – displaying his social media links which could further communicate his personal brand. And don’t you think that social media accounts can be counted as part of our online professional profile? The very fact that it may be used as a clever tool for branding (which is mentioned in your three keys to creating an authentic online profile)! On top of that, if any post of yours is shared or liked by your friends, their friends are going to see it and I’m sure this is an incredible mean to get through the message you want to give.

    However, like what you have said, recruiters may see unimpressive information. Hence rather than tailoring them, I think it is vital to manage them (i.e. Privacy settings)?

    Thank you for these precious insights! Cheers.

    Liked by 1 person

    1. Hi Yi Shin. 🙂

      It’s pleasant to know of your thoughts.
      Yes social media is definitely a great deal today.
      I like how you mentioned that we can tailor our profiles to recruiters by managing our privacy settings. Compared to dishonesty in the online profile, privacy settings are a mere segregating tool that could effectively help to save one’s dilemma of creating one or multiple online identities.

      Thank you for your thoughts as well!

      Like

  7. Hi Crystal,
    The introductory video of Mark Leruste was amusing but indeed a creative resume does allow an individual to stand out among the thousands of applicants. It is certainly a good strategy to think from the perspective of Human Resources personnel – displaying his social media links which could further communicate his personal brand. And don’t you think that social media accounts can be counted as part of our online professional profile? The very fact that it may be used as a clever tool for branding (which is mentioned in your three keys to creating an authentic online profile)! On top of that, if any post of yours is shared or liked by your friends, their friends are going to see it and I’m sure this is an incredible mean to get through the message you want to give.

    However, like what you have said, recruiters may see unimpressive information and hence I agree that it is vital to manage them (e.g. Privacy settings).

    Thank you for these precious insights! Cheers.

    Liked by 1 person

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