Imagine yourself as a recruiter. You have received hundreds of document-based resumes. A video like this comes your way.
(Video Source: Mark Leruste, Youtube)
Would you shortlist Mark Leruste?
Reason being this short yet communicative video entertained and convinced me of his creativity and wit. Leruste’s clever display of his Facebook, Twitter and blog links in his video feeds social recruiters quick information, proving transparency towards his potential employers. This is especially instrumental, considering that 93% of recruiters use social media to support the recruiting effort. (Jobvite, 2014)
To me, Mark Lecruste has successfully created a professional online profile, attracting many employers through an interesting online representation. (Peter, 2013)
Gone are the days with traditional recruitment practices. Recruitment strategies today include ‘basic marketing concepts to understand and segment the talent landscape’. (Marven, 2014) Having an online professional profile for employment sake is increasingly popular today. Dan Schawbel (2011) believes that your web presence could ‘replace your resume’ in the near future.
The key to creating an authentic online professional profile is threefold.
Uphold integrity and professionalism by providing a true representation of yourself stating facts. Falsification of your credentials or experiences should not be condoned! Remember that background checks are easily done.
Have a look at this self-branding example by Adam Pacitti.
(Picture Source: Adam Pacitti’s Twitter)
His stunt prompted recruiters into looking at his website, landing him many job openings.
You spend hours sketching the perfect resume, but how long does a recruiter truly consider it? Nik Nyman says ‘ten seconds’. Use infographics, crafts, videos and other creative ideas to sell your strengths. Stand out amongst the crowd, but be careful not to oversell.
To market yourself better, try using appropriate keywords in your websites. Search Engine Optimization (SEO) will greatly aid you in directing worldwide recruiters to your profile. (Hall, 2011) This is an excellent opportunity, as recruiters on the Applicant Tracking Software will find your profile easily if you use the right keywords aligned to their employment needs.
- Network and Get Connected
(Picture Source: JobVite, 2014)
Integrating your LinkedIn, Facebook and Twitter into your online profile reveals a great deal about yourself. It reveals your connectivity and the way you previously showcase employers’ brands. (JobVite, 2014) Keep in mind that being transparent is not being discriminative or offensive, as seen in the consequences of Justine Sacco’s situation.
Social recruiting forms a challenge in terms of relevance to recruiters. Your social media accounts divulge more than you alone, but also your affiliations. Certain interests groups you join or certain profiles you are linked to may or may not impress potential employers. Recruiters want employees who fit in their company culture, so remember to tailor your profile to the jobs you want.
Start building up your professional digital profile today!
Dan Schawbel. (21 Feb 2011). 5 Reasons Why Your Online Presence Will Replace Your Resume In 10 Years. Forbes. Retrieved on 5 November 2015, from http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-your-online-presence-will-replace-your-resume-in-10-years/
Hall, G. (21 November 2011). 4 Tips for Optimizing Your Resume with Social Media. Mashable Asia. Retrieved on 5 November 2015, from http://mashable.com/2011/11/20/social-media-resume-tips/#Pgq_zbrc0Sqp
Jobvite. (2014). Social Recruiting Survey 2014. Jobvite. Retrievd on 5 November 2015, from https://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf
Marven, T. (10 Oct 2014). Are traditional recruitment practices holding your organization back? OnRec: The Online Recruitment Resource. Retrieved on 5 November 2015, from http://www.onrec.com/news/news-archive/are-traditional-recruitment-practices-holding-your-organisation-back
Peter, M. (2 August 2013). A Dream Job Would Be or make that Is Nice, By Mark Leruste. Creative-Resume. Retrieved on 5 November 2015, from http://www.creative-resume.net/2013/08/02/a-dream-job-would-be-or-make-that-is-nice-by-mark-leruste/
Simple Sells. (2013). Case Study: Lessons from ‘Employ Adam’. Tumblr. Retrieved on 5 November 2015, from http://simplesells.tumblr.com/post/39581510026/employadam