Review: What Do You Mean… A Professional Online Profile?

To own a professional online profile is almost de rigueurin the digital age. As I read other blogs, I gathered that the use of social media to present yourself is widely advocated for. LinkedIn, especially, is put on a pedestal, when it comes to its potential for getting people hired.

The subject of relevance though, is a debatable one.

Jue Yin, in her interesting guide for an online profile, mentioned ‘relevance’ as a step in creating a professional profile. This means that candidates are to portray themselves desirably with respect to the job that they’re after. For instance, if a candidate were to be interested in an IT job, he should show his interest and proficiency of the field in his profile.


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I pondered upon this issue and wondered about Mark Leruste’s Youtube video “A Dream Job Would Be Nice!”. His video CV worked for him because he was looking for a job in the creative industry. The originality and entertainment he provided was valued in the field he wanted a job in. If Mark Leruste were looking for a job in say, engineering, it might not have worked out as well.

Renu’s post reminded me that actions speak louder than words. Instead of blatantly stating what my strengths are in my online profile, a better approach would be to put forth a piece of sample work. It is a humbling way to prevent overselling of oneself. Recruiters can see for themselves – how you solved a complex work problem; how you organized an event; how you blogged about current marketing campaigns. The behavioral consistency theory could prove substance and authenticity when you display said skills and knowledge. (Jackson, 2013)

The most powerful advantage of having a professional online profile today would be networking. This is particularly important for marketers as there will be greater opportunities, positive influences and increased business when we connect to potential business partners with our professional online profile.

I’ll be on my way to become a professional on the web now!

(329 words)

For my comments on Jue Yin’s blog, please click here.

For my comments on Renu’s blog, please click here.

  1. Required by etiquette or current fashion [French]


Jackson, Susan E. (2013). Behavioural Perspective of Strategic Human Resource Management. Rutgers University. Retrieved on 6 November 2013.


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