Besides tainted social media marketing, ethical issues such as privacy, bullying, defamation and more were called to attention.
(Cartoon Source: Pinterest)
Easter’s indication of lowered privacy’s effect between teachers and students could affect the professionalism at hand. Lowered privacy could foster a stronger bonding between teachers and students. With that said, there should be a line drawn. It isn’t ethical when the professionalism is compromised. It isn’t ethical with the abuse of personal information.
(Picture Source: Ethics in Graphic Design)
From a business perspective, Yixin raised the issue of social media spreading the false perception of beauty. When managing corporate social media accounts, conflicting issues of popular content versus ethical content may arise. Marketers who measure success by the outreach and like count are likely to forsake ethical content.
Posting controversial content on a social media account may be acceptable, but posting controversial content on a corporate social media account isn’t. Consider that the influence of a corporate social media account will be much greater, with the high follower count.
Vanna’s post reinforced my view that bashing corporate competitors is highly unethical. Defaming competitors reveals that the company doubts its own strengths and tries to leverage their position by pushing competitors down. Not classy. Furthermore, customers are not oblivious to their unethical acts and may refuse to invest in the business in future. Like my example of the Singtel-Gushcloud controversy, customers will feel unimpressed with the brand after the cover is blown.
Ryan’s comment had me questioning myself. If I ever receive instructions from my company to post false or defamatory content, would I agree to do so?
With the experience I have had in content marketing, I was tasked to always search for evidences before posting anything in my company’s name to uphold truth in the brand. Most of this consideration is also tied to the strict Singapore laws on defamation, where consequences will be dire. Therefore, no, I would definitely decline to lie or downplay competitors as I value my ethics more than a job that demeans morality.